人物訪談·Interview
BabyChina雜志3/4月刊
李偉瓊Nola Lee
董事長President
威凱兒童用品有限公司
Vigorkids Child Products Co., Ltd.
A1 我們這次參展主要是為了展示VIKI的品牌形象和進(jìn)行新品推薦。其中，品牌營銷主要是針對一些潛在的新客戶，向他們展示VIKI的實力，同時初步建立他們對品牌的基本印象；新品推薦則是針對老客戶，通過展會交流情感，同時也為會后的進(jìn)一步合作做鋪墊?？傮w來說，這次參展的效果很不錯。
The focus of our participation is to promote the brand awareness of VIKI and to launch our new products. We hope to increase the brand awareness of VIKI and attract more potential customers, while to introduce our latest products and maintain relationships with our existing customers. In general, the fair offers a good return on our marketing investment.
A2 除了常規(guī)的一些營銷方式，我們特別重視參展產(chǎn)品的篩選，因為來香港展的觀眾都是這個行業(yè)的專業(yè)人士，他們參加這個展會的目的就是為了尋找商機(jī)，所以，來自參展商的優(yōu)質(zhì)的新品發(fā)布對他們的吸引力非常大，參展效果而言當(dāng)然也就最明顯。所以，在參加香港展前，我們做了一個非常詳細(xì)的市場調(diào)研，同時還對一些客戶的潛在需求等情況進(jìn)行了摸底，這樣就確保了我們在展會上推出的新品是迎合了市場需求的。
One of our golden rules to successful exhibiting is to select the right products to display. Visitors in the fair are industry players. They pay to attend so in effect they are actively in a buying mode. New products are especially attractive to them. Before attending the fair, we did a market research by speaking to some of our clients, so that all the new products we select can meet the changing market demand.
A3 香港嬰兒用品展是一個非常專業(yè)的展會，對企業(yè)吸引新客戶和發(fā)布新產(chǎn)品是一個很好的平臺。這個展會的優(yōu)勢在于，它可以吸引到很多專業(yè)的買家，但不足之處是為期四天的時間顯得太長，到第四天時已經(jīng)基本沒有什么客戶了，如果能縮短到以前的三天，我覺得效果會更好一些。
The Hong Kong Baby Products Fair is very professional. It is also a great platform for exhibitors to meet potential customers and promote new products. The success of the fair is due to the professionalism of its trade visitors. However, the exhibition lasts a little longer and there areonly a few visitors on the fourth day. It will be better if it is scheduled for only 3 days instead of 4 days.
