人物訪談·Interview
BabyChina雜志3/4月刊
李偉瓊Nola Lee
董事長President
威凱兒童用品有限公司
Vigorkids Child Products Co., Ltd.
您如何應(yīng)對不斷變化的消費者需求？
How do you adapt to changing customer needs?
在VIKI，我們通常通過市場調(diào)研及大客戶的市場反饋，及時調(diào)整產(chǎn)品系列和產(chǎn)品配
色，以便以最快的速度來滿足不斷變化的客戶需求。需要重點指出的是，隨著電子
商務(wù)的迅速發(fā)展，網(wǎng)絡(luò)銷售所占比重正在大幅上升，而在網(wǎng)購中，產(chǎn)品配色對最終的銷售促成有很大的影響，因此，產(chǎn)品配色在我們業(yè)務(wù)中的權(quán)重也在提升。
In the case of VIKI, usually we adjust our products and product colors based on market research and feedback from our key clients. It is noticed that e-commerce is growing rapidly, and the percentage of retail sales happening online is increasing. For stroller, product color usually plays an important role in consumer decision making in online shopping. Thus, we give priority to color schemes in our business.
相比其他的嬰童產(chǎn)品，您覺得手推車品類的特點是什么？
Compared with other categories of baby products, what is your opinion on strollers?
手推車在品牌上的粘附力相對比較小，因為它基本上屬于一次性購買的耐用消費品，相比紙尿褲、奶粉這樣的嬰童快消品，手推車用戶對產(chǎn)品的性價比更加看重一些，反之，品牌的影響就顯得相對弱一些。這就為本土品牌帶來了機會，只要經(jīng)營得當(dāng)，我們可以和國外品牌一較高低。
Compared with fast moving consumer goods like diapers and milk powder, strollers can be classified as durable goods in which cost performance is considered more important than brand. So, it is a big opportunity for local brand talent to compete with their foreign counterparts. And we have worked hard on it.
